Social Media for Business

Social Media is changing our lives and the way we do business. Most days business people are struggling to keep on top of their to do list, get through an overflowing inbox and work out how to get more clients and revenue into their business. They don't have the time to work out how to use Facebook. Most don't even bother with Twitter. Don't even understand what Google+ is all about. But the reality is social media and social networking sites are here to stay. They have changed the way we communicate and they are changing the way we do business. Don't have time for social media? Make the time. If not, you risk missing out on a wealth of opportunities. This 3 day workshop is for those business professionals who are not familiar with how to use social media for their business and want to know more about it. By the end of the workshop, you will understand how to blog, tweet, use Facebook pages and LinkedIn and you will have received an 8 step scenario to get your business fully onto social media to increase traffic to your web site, generate leads, improve customer service or develop your online reputation. Why not take the full advantage of the Internet where you will be able to utilize and reach your targeted audiences and branding, learn from us and take your business to next level or update your skills. Please call us on 0207 256 2268 to register for the course.

Overview

Social Media for Business Overview:

Social Media for Business

  • Social Media for BusinessFacebook for Business

Delivery:

  • Social Media classroom training. Instructor led hands-on classes.

Social Media Project:

  • Social Media for Business
  • Social Media for Business
  • Social Media for Business

Social Media Course Length:

  • 1 Week or Fast Track 1 Day

Social Media for Business Includes:

  • Hands-on Training, Lab Exercises, Project work, Unlimited Lab Access, Free Re-training

Social Media for Business Locations:

  • Liverpool Street, London
  • London Bridge, London
  • Moorgate, London

Flexible Starting Dates:

  • Social Media for Business on Weekdays, Weekends and Evenings


Detailed Syllabus


Social Media for Business Highlight

  • Create, manage and publish Facebook Pages for a Business


Price Info

  • Hands-on Tutor Led Training
  • Classroom Based Practical Training
  • Unlimited Practice Lab Access
  • Small Size Class and Interactive Sessions
  • Lab Exercises
  • Project Work
  • WiFi Internet
  • Refreshments
  • Completion Certificate
  • Free Re-training
  • Cost is calculated at 70 percent Tuition Vatable and 30 percent Training Book(s) with 0 rated Vat


Package Offer: Great Savings!!!


Professional Package


Web & Graphic Design £1090 + PHP E-commerce Development £850 + Android Apps programming £1090 : Total Price £3030


Career Package


Web & Graphic Design £1090 +Java OCP Certification £1490 + Android Apps programming £1090 : Total Price £3670


Specialised Package


Web & Graphic Design £1090 + PHP E-commerce Development £850 : Total Price £1940


Social Media objectives and strategy

  • Social Media 101 – a quick overview of the leading social media networks
  • Develop a social media strategy for your business
  • Integrate social media into your current communication plans
  • Guidance on the codes of ethics and methods of online engagement
  • Understand the legal constrictions of engaging in social media activity
  • Resourcing your social media activity effectively


Social Media listening

  • Obtain a picture of your current web presence, brand preference and online reputation
  • How to listen online to your competitors, your clients and other stakeholders
  • How to listen to online conversation within your industry to stay on top of the trends
  • Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
  • How to find your top 10 of most influential bloggers across your market and how to engage with them


Optimising your social media profile

  • Facebook Pages for business
  • Twitter for business
  • Linkedin for busibess
  • Selecting the social networks that are relevant to your business
  • Maximising the effectiveness of your profile pages (personal and business) on your various social networks
  • Techniques for optimising your personal and business profile for best results
  • Guidance on how to grow your community networks of friends, followers, contacts


Blogging

  • Creating your business blog: your first step to social media success
  • Overview of blogging platforms and which one to use under which circumstances
  • Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
  • What to do before you launch your blog to maximise the SEO of your blog
  • Writing your first blog post – tips and tricks
  • Launching your new business blog – when, where, how


Spreading your viral content

  • Promoting your blog posts to engage readership and to drive traffic to your web site
  • Connecting your blog with other networks like linkedin, facebook and twitter
  • How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
  • How to use micro-blogging sites like Tumblr to widen your blog distribution
  • Re-purposing your blog posts to increase virality of your blog content
  • How to use email as a notification tool for new blog updates


Video/Photo/Presentation sharing

  • Understanding the power of sharing video/photo and presentations in social media
  • Overview of the leading video/photo and presentation sharing sites
  • Video production: How to creatively produce your own B2B online video content
  • Branded channels: Creating and customising a branded channel on YouTube
  • Photo galleries: How to creatively produce your own B2B photo galleries and share them on flickr and Photobucket
  • How to use Slide share to support your blogging strategy and share other content


Your first social media campaign

  • The key elements of a successful social media campaign
  • Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
  • Social Media advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, You tube and other relevant social media networks
  • Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
  • How to run successful B2B blogger events and blog in tandem with traditional media events


Social Media Measurement

  • Traffic management: Using Google analytics to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • How to compare relative levels of blog influence and measure the success of your own corporate blogging
  • Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your own Twitter page
  • Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
  • Facebook Insights: How to track the effectiveness of your branded Facebook page






  • Social Media for Business Facebook for Business
  • Lab Exercises, Project work, Unlimited Lab Access, Free Re-training
  • Social Media for Business Social Media for Business
  • Instructor led hands-on classes.
  • Social Media for Business on Weekdays, Weekends and Evenings
  • Finance Available 0% Interest
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